A/B Leads Split Testing System
The idea behind Lead Split Testing is simple:
1) Create different versions of your page.
2) Select a goal (newsletter sign up, shop page, checkout page, etc).
3) Let Realiaison figure out which version of your page is most effective at converting to that goal. This is what is known as Split Testing (also referred to as A/B Testing).
Let’s consider a standard homepage. When someone lands on that page, you want to do everything you can to grab their attention and direct them towards your desired goal, whether that be clicking a button, signing up to your mailing list or purchasing your product.
How might the intrigue of your headline affect the bounce rate for new visitors? How might the size, color and text of the button in your call-to-action affect a visitor’s propensity to click? How might the combination of these factors ultimately affect the goal at the end of your sales funnel? These are all questions that can now be answered using Lead Split Testing.